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Haier Refrigerator in India - Review 2024

By on October 17, 2022

Haier is a brand that deserves to get noticed. According to the market research firm Euromonitor, Haier is the global market leader in the white goods (major home appliances) segment with its market share in double digits. This is an astonishing feat considering Haier was once debt-ridden refrigerator manufacturer. Haier has manifested a remarkable turnaround in the last three decades. Now its growth rate is such that it adds 100+ customers every minute! This is one of the few Chinese brands that has earned  respect and good brand value amongst the global consumers. As per the statistics, more than 80% of Chinese export of consumer durables comes from Haier.

Haier began its operations on the Indian soil in 2004, as a part of its “internationalizing strategy” and since then it has rapidly spread its wings across the country. It has operations in more than 30 cities in India and employs over 500 people across various profiles. Talking about refrigerators, in 2019 Haier has launched innovative and attractive series of refrigerators in India. With a new catalog of refrigerators, Haier has strived to create technologies that are not only advanced but carefully considered the requirements of the Indian consumer. Besides LG, Haier is the only brand offering a complete catalog of refrigerators, from the compact 50L single door to the mammoth 700L multi door. A complete list of refrigerator types offered by Haier is:

  1. Single door refrigerator
  2. Double door refrigerator
  3. Bottom mount refrigerator
  4. French door refrigerator
  5. Side by side refrigerator

Key Haier Refrigerator Technologies

Haier 8 in 1 Convertible Refrigerator

One of the sought after feature these days in refrigerator is ‘convertible technology’ wherein freezer and fridge roles get reversed, interchanged or are simply turned on and off independent of each other. This technology lets the user multiple the refrigerator space in line with his refrigeration requirement. Though the brands like Samsung, LG, Whirlpool are offering this convertible refrigerator feature, as per our study only Samsung and Haier offer convertible refrigerator in true sense. Samsung is the pioneer of convertible refrigeration technology and Haier has improvised this technology further. New Haier BMR models like HEB-25TRF come with 8 in 1 convertible refrigerator technology. Haier convertible refrigerator

So lets look into the details of each mode one by one:

  1. Normal mode: The default mode is the normal mode with fridge and freezer both running and doing their respective job of refrigeration and chilling.
  2. Veg mode: This is Extra fridge mode equivalent of Samsung convertible refrigerators. In this mode, main fridge compartment does the regular refrigeration job, but the freezer is converter to the fridge which means the whole refrigerator is now one big fridge debarred of chilling operation.
  3. Home alone mode: This is equivalent to seasonal mode of Samsung convertible refrigerators (and not the home alone mode!). Here the fridge works as usual, but the freezer is turned off.
  4. Freezer mode: This is similar to vacation mode of Samsung’s 5-in-1. As the name suggests only the freezer compartment works in freezing mode while the main refrigeration is turned off.
  5. Vacation modeHome alone mode of Samsung’s convertible refrigerator is the vacation mode of Haier. In this mode, the main refrigeration unit is turned off while the freezer is transformed into a fridge mode saving you electricity as you travel away from your home for vacations.
  6. Surprise party mode: This is a slightly amped-up version of normal mode. Here fridge compartment works as it is, but the freezer mode is run with peak capacity for faster chilling using “turbo icing technology”. That’s why called surprise party mode because it allows you to cool your beverages and other cold items in a short notice before the surprise party.
  7. Summer mode: Many times, during the summer when the heat is high the refrigerator fails to keep up with requisite cooling. That’s where the summer mode comes to rescue. It makes the fridge component run on its peak capacity to keep up with the scorching heat.
  8. Swift chill mode: This is the pinnacle of refrigeration power. It’s like running your refrigerator on steroids. Here both the fridge and freezer run at the maximum settings for faster cooling of food inside the refrigerator.


Turbo Icing Technology for Faster Cooling

There are occasions when guests are coming over for a party, but you fail to realize there is no ice at home! This panicky situation is a passé with modern Haier refrigerators coming with innovative Turbo Icing technology . Turbo Icing brings down the freezer temperature in just 49 minutes. This is made possible by improved design which meticulously trims down the compressor cycle to impart super-fast cooling.

Turbo icing technology in haier fridge freezer

Bigger Cooling Pads and Diamond Edge Design for Dealing with Powercuts

Power cuts and load shedding are commonplace in India, especially in distant towns and villages. Since refrigerator generally works 24×7, it is a home appliance most susceptible to the erratic blackouts. Power cuts poise serious challenge of the food spoilage. Haier modern refrigerators are well-equipped to tackle this problem using canny design and bigger cooling pads.

The new line up of Haier’s single door refrigerators has been revamped based on the detailed study and research about refrigeration technology. As an outcome of this study, new Haier refrigerators come with the cool pad which is a cooling gel that keeps the food well frozen for several hours without power. This means even ice cream kept inside the refrigerator won’t melt for few hours during blackouts. Another specialty of this cooling pad is that they are bigger in size compared to the ordinary ones. Bigger size results in a bigger period of cooling retention.

To compliment the effect of cooling gel, inner edges of the new direct cool Haier refrigerators come with diamond edge design. The main benefit of this design is that it slows down the process of ice melting. This becomes a very useful during the power cuts, helping to prolong the cooling retention period.

90 Degree Contour Door and Toughened Glass Shelves

Modern multi-door models from Haier comes with a slider chiller tray for stuffing dairy products with a lid to keep products intact and ensure longer duration of freshness. Chiller tray temperatures are usually colder than the refrigerator compartment. One of the usual problem faced by refrigerator users is that shelves tend to get cracks when a heavy block of food is kept inside the refrigerator. Big brands like Haier have made a note of this problem and their new models come with toughened glass shelves as a solution. Toughened glass shelves are capable of bearing extra load without breakdown. This toughened glass shelf comes with a solid border that prevents seeping of liquid from the shelf in case of a liquid spill. Thus, it can handle the load and liquid with ease.

Vegetable crispers given in high-end Haier models are roughly 50% bigger than the conventional ones. Another important utility is that the crisper can be easily removed even if there is less space for opening the door, thanks to its 90 Degree Contour door design. This would be a boon for the users who plan to install their refrigerator in a place where the complete opening of the door would be difficult.

Customizable My Zone Drawer

Premium side by side models comes with full-depth large drawer at the bottom named My Zone. The best part about My Zone drawer is that it can be set to 3 different modes based on the cooling requirement. All one need to do is press the mode button on the LED control panel mounted on the front door. Functioning of these modes are as follows:

  1. Q-Cool: This mode is especially suited for chilling fresh foods and drinks in a jiffy.
  2. DFrost: This mode allows the user to slowly defrost the frozen food without leading to any unwanted moisture build up.
  3. Chiller: This mode brings down the compartment temperature to zero degrees—a level meant for preserving meat and fish.

Removable Anti-Fungal Gasket Ensures Food Protection

A gasket inside the refrigerator is a flexible elastic strip attached to the outer edge of a refrigerator. Modern Haier refrigerators are designed with an air-tight structure which insulates the cool air inside the appliance from the warm external environment. Also, this gasket is made up of anti-bacterial material to keep the stored food hygienic and free from pesky bacteria. It is removable too; meaning users can easily clean it if the need arises. Thus, the airtight gasket seals the freshness by prohibiting the entrance and accumulation of bacteria-laden spores and dust particles, that generally blights the stored food inside the refrigerator.

Luxury Home Bar to Automatically Dispense Ice and Water

There’s nothing easier than pressing a lever to fill a glass with chilled water or fresh ice. Luxury Home Bar feature of premium Haier models offer this ease; that too without needing to open the whole refrigerator. They come with an inline automatic dispenser giving out water, cubed or crushed ice just at the press of the lever. Also, users can select the amount of water needed, and the fridge will fill the container with that amount.

Sophisticated Glass Door Refrigerators

Haier has recently introduced eccentric glass door refrigerator with glossy glass surface. Glass surface also serves as a decorative piece with appealing glossy finish. Premium glass door Haier refrigerators are dust free, scratch resistant and rust proof.

Child Lock and Door Alarm to Safeguard the Refrigerator from Frisky Kids

The Child Lock feature provided in new Haier models prevents opening of the door and accidental changes in the refrigerator’s settings by the toddler. Additionally, certain models also come with Door Alarm which alerts the user if the door of the refrigerator is kept open for a long time. Thus, Child Lock and Door Alarm would be a savior for parents nurturing curious toddlers.

Fuzzy Logic with Holiday Function to Smartly Manage the Refrigerator

Premium multi-door refrigerators come with the fuzzy logic controller, assisted with a specialized temperature sensor. The job of the sensor is to diligently monitor the change in the temperature of the compartment. Based upon the inputs from the sensor, the controller adjusts the temperature for optimum preservation of freshness of the stored food and drinks. There is another useful function named Holiday Function, which when enabled, makes the freezer compartment operate normally but sets the temperature of the fridge compartment around 17oC. This ensures minimum energy consumption. It is a very useful function for the frequent travelers who are worried about their refrigerator gobbling up on electricity units when they are out on a vacation.

Robust and Efficient Condenser and Evaporator Coils

The coils used in the condenser and evaporator in modern Haier refrigerators are made up of the copper tubes with aluminum fins. This construction results in even dispersion and circulation of the refrigerant and reduces the wastage of energy.

Twin Inverter Compressor with Powerful Dual Fan

Compressors in the lower-end/primitive refrigerators come with single speed motor. They are either “on” or “off” based on the temperature in the refrigerator. Such compressors are designed to work incessantly at the peak load conditions (for high temperatures in summers), which means that they run at peak load even in winters when the cooling requirement is less. This is where reputed brands like Haier manifest smartness. Premium Haier refrigerators come with twin inverter that continuously runs at a variable speed based on the cooling need.

Working of this compressor with inverter technology is analogous to the car accelerator. When the speed required is more, the acceleration is more, and when it is less, and then the acceleration is less. This makes sure that during the summer season when the cooling load is more, the compressor works at the peak capacity taking more electricity. But during winters when the cooling load is less, the compressor runs at the lower speed thereby consuming less electricity. Even during summers, the night temperature is less than the day temperature. Thus, electricity is saved even during the late evenings when compressor can run at a lesser speed.

In this twin inverter technology, the fan motor and the compressor works at a DC current at stable speed. Haier fan motor comes with powerful blades that distributes the cool air into the refrigerator compartments quickly and evenly. In fact, in premium SBS refrigerators like HRB-550CG comes with two fans. This powerful dual fans maintain a stable cooling environment, and eliminates the need of manual defrosting. All in all, this results in a silent operation, steady temperature control and more energy savings.

Haier is the only brand to offer  10 years warranty on both the compressor and the fan motor.

Stabilizer Free Operation

Another good thing about latest Haier refrigerators is that they can work without the dedicated stabilizer. These refrigerators can operate steadily without the risk of getting damaged due to voltage fluctuation. Also, if the voltage fluctuation exceeds the preset permissible limits, the power supply is automatically switched off, so it does not cause any harm to the refrigerator. Haier refrigerators are designed to work stabilizer in the voltage range of 135V to 290V.

Pros and Cons of Haier Refrigerators

After reading the about its latest technological innovations, you might be wondering is Haier a good brand or do Haier refrigerator have some problems. Well, we’ll answer this queries just read on.

Starting with the good things, a quintessential Haier refrigerator offers plenty of style and feature for the amount spent. New Haier models come with a clutter-free design with removable gasket and don’t emit any odd pops or gurgling noises. Haier is one of the oldest refrigerator brands originating in Asia and their models are known to deliver consistent cooling, thanks to its 360o Airflow design. Though Haier offers a teeming class of models for the mid-range category, premium side by side models also deserve to get mentioned. It offers the luxury of the large refrigerator at a great price. Also, Haier’s side by side models boasts of best fridge & freezer ratio over the capacity compared to other counterparts in the market.

When it comes to not so good things about Haier star rating for French door refrigerators is one. French door models typically come with just 2 or 3 star rating. Another complaint reported with Haier models is that their chiller section sometimes gets odd spikes of -4oC. Though this variation isn’t critical, it might cause some soft fruit to loosen its freshness. Also after sales service of Haier isn’t as good as LG or Whirlpool.


Haier is to refrigerator what Xiaomi is to smartphone—a Chinese brand offering a good set of features, aptly targeting demands of its consumers. Just like Xiaomi, it delivers popular features and functionalities at a reasonable price making bigger brands like Samsung and Whirlpool run for their money. It is worth noting that Haier was amongst top 20 most trusted brands in India according to the Brand Trust report. In 2008 it had surpassed Whirlpool as being world’s top refrigerator manufacturer. Backed with formidable numbers and a good combination of features like Customizable drawers, Fuzzy Logic Controller, and Full DC Inverter Compressor Haier could be your go-to brand if you want good cooling with energy saving at a decent price point.

Some Good Haier Models:

About the Author:
Hussain Kanchwala is an Electronics Engineer from University of Mumbai. As an Analyst at BijliBachao he keeps a tab on latest technologies in gadgets and appliances, tracks businesses of white goods companies and monitors the consumer behavior. With a background in engineering, penchant for detail, and flair for writing he regularly write reviews about brands and their products. .