Tata Power, one of the three electricity providers in the city of Mumbai provides offers on various electricity saving appliances as part of their DSM (Demand Side Management) program on their customer and online bill payment portal. Many people use the portal to make online bill payment, but a quick look at energy saving option in the list of menu options can take one to discounts and benefits that Tata Power provides to it’s customers.
(note: if you came here looking for online bill payment link for Tata Power, you can click on this link: https://cp.tatapower.com/irj/portal/anonymous/login)
What is DSM?
DSM or Demand Side Management is initiative that electricity providers (distribution utilities) take to manage and modify their customers’ electricity consumption through incentives and education to the consumers. As part of this initiative, utilities offer discounts on energy efficient appliances, help customers in electricity consumption monitoring and also educate customers on saving electricity.
What does Tata Power Offer?
Having access to big number of customers, Tata Power strikes deal with manufacturers to provide deep discounts on energy efficient appliances. For manufacturers a bulk order provides much needed scale to produce the appliances at a lower cost. In past, Tata Power had partnered with appliance manufacturers like Havells India for ceiling fans, OSRAM for T5 tube lights and Carrier India for Air Conditioners. Currently the program for Ceiling Fans is still running and can be availed on following URL (only for Tata Power Customers in Mumbai):
Why would Tata Power want to reduce your electricity consumption?
A common question that people ask is: why will utility want to reduce my power consumption? And a quick answer to this is: Electricity consumption is increasing drastically and the production is not growing up at that pace. To make sure that there is sufficient supply for the demand, utilities have to make sure that they help their customers manage their power consumption. It is not that they reduce their profits by helping customers reducing consumption, but they do this to make sure that they are able to supply electricity to all customers as per their demands.
Another problem that utilities face is of peak power demand. There are certain times in the day when the demand for electricity is at its peak. During these times, utilities have to purchase power at very high cost, much higher than the price paid by consumers. To reduce the peak power demand there are two options. Either they reduce the power demand at the peak hours or overall reduction in power demand. While programs such as exchange program on ceiling fans result in overall reduction in demand, programs such as thermal storage result in shift of demand from peak hours to off peak hours.
Hence, by participating in such programs, you not only reduce your own consumption but also help your utility manage the load better.
Benefits of Participating in such programs:
- You can get 30-50% electricity savings by using energy efficient appliances. And it does not reduce your comforts.
- You get huge discounts on energy efficient appliances (at times up to 50%) that makes your payback early and you recover the extra cost that you pay to buy the appliance in a much shorter duration (due to savings in your electricity bill).
- You need not worry about your old appliances as most of these programs are exchange programs and the old appliances are taken away.
All in all, such programs as a win-win for customers, utilities and the country. So if you are a Tata Power customer in Mumbai, do avail the benefits.
About the Author:
Abhishek Jain is an Alumnus of IIT Bombay with almost 10 years of experience in corporate before starting Bijli Bachao in 2012. His passion for solving problems moved him towards Energy Sector and he is keen to learn about customer behavior towards Energy and find ways to influence the same towards Sustainability. More from this author.