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Whirlpool Refrigerator in India - Review 2018

By on January 2, 2018

Whirlpool is a reputed American brand providing all types of refrigerators. Whirlpool refrigerators offers a good versatility, delightful innovation, and a premium feel. Boasting 100+ years of experience, it is notably one of the few consumer durables companies to survive the adversity of great economic depression of the 1930s. Today it is a largest home appliance maker in the world. Talking about its India’s operations, Whirlpool entered the Indian market in the late 80s partnering the TVS group. Since then it rapidly expanded its operations and set up manufacturing units in Pondicherry, Pune, and Faridabad with headquarters in Gurgaon. Negligible competition from other multinationals and with the acquisition of Kelvinator India, Whirlpool was the market leader in refrigeration segment in the mid-90s. But when the east Asian companies like Sony, Samsung, LG entered the Indian shores, the leadership dynamics got changed. In the recent years, Whirlpool has thronged back in the appliances world by showcasing a robust growth and good acceptance amongst the Indian consumers. After Samsung and LG, it is third largest refrigerator brand in terms of revenue, with around 17% market share.

Whirlpool is one of the few brands which keeps offering latest and the newest technologies in its appliances and refrigerators are no exception. Whirlpool offers all types of refrigerators. This is the complete list:

  1. Single door refrigerator
  2. Double door refrigerator
  3. Triple door refrigerator
  4. French door refrigerator
  5. Side by side refrigerator

Key Whirlpool Refrigerator Technologies

SealFresh Technology for Preserving Veggies for 12 Days and Milk for 7 Days

Freshness is the key forte with the SealFresh technology in Whirlpool refrigerators. From the basic single door to the premium French door ones, all the modern Whirlpool refrigerators are equipped SealFresh technology which comes with an embedded smart processor inside, that senses, adapts, and regulates the cooling inside the refrigerator. Using this technology, refrigerator preserves the latent moisture of vegetables. An ambiance virtually mimicking the garden is created inside the refrigerator which retains the freshness of vegetables for up to 12 days. Similarly, it adapts the cooling to preserve milk and milk products for nearly 7 days.

Variety of Crisper Styles for Segregating Vegetables and Fruits

For those who don’t know, crisper is the bottom-most compartment of the refrigerator used for storing vegetables and fruits. Whirlpool offers a gamut of crisper types and designs. Double door models like Pro series comes with Fresh & Sort crisper wherein a mini-crisper is given inside the main crisper. This is done to sort the type of stored material. Fruits can be stored inside the mini crisper while rest of crisper can be stuffed with vegetables. This provides a separation of fruits and vegetables. In the single door models like Regalia, Whirlpool offers Trizone crispers wherein vegetables can be sorted into three different zones to maintain freshness and moisture for longer. This way even vegetables can further be sorted, and the intermixing of different vegetable odors can be avoided. Premium double door refrigerator like the IF series comes with Twin Seal crisper wherein there are two separate crispers for better segregation of food items.

Food Organization Made Easy with Flexible Adapta Shelves and Multi Utility Box

One of the useful innovation about premium double door Whirlpool refrigerators is Adapta shelves. They offer a great flexibility for adjusting shelves. Its zigzag shape holder is flexible enough to adapt to various kind and size of storage. It is one of the most customizable ways of managing the space within the refrigerator easily. The new line up of refrigerators of Neo and Pro series comes with multi-utility box which helps is storing and organizing small items like medicines, chocolates, sauce packets etc. It comes with a removable mini shelf which helps in systematically storing the cosmetics and other tiny stuff. Similarly, there is also an additional dedicated storage called chiller wherein dairy products alongside cold drink cans can be stored and chilled

Automatic Water and Ice Dispenser

There's nothing easier than pressing a lever to fill a glass with chilled water or fresh ice. Whirlpool’s high-end multi-door refrigerators offer this ease. They come with an inline automatic dispenser giving out water, cubed/crushed ice just at the press of the lever. By simply adding the water in a special compartment, dispensers of the French door refrigerator give out the crisp ice cubes. Also, users can select the amount of water needed, and the fridge will fill the container with that exact amount.

Uniform Cooling with Fresh Airflow and DDCA

Modern double door refrigerators from Whirlpool comes with Fresh Airflow technology which imparts uniform cooling through a strategically placed pair of flexible vents. It also allows the user to set the direction of cool air if needed. This way prolonged and uniform freshness for the stored item is delivered. Similarly, the side by side refrigerator from Whirlpool comes with 3D Airflow technology to ensure maximum air circulation, preserving the stored food.

Premium French door refrigerators come equipped with Dual Cycle Dual Air (DDCA) technology which creates independent refrigeration zone in the refrigerator for a different set of food items to deliver highly customized and optimized cooling. This way it helps in preventing intermixing of food odors and thus helping to keep the stored food fresh.

Faster Freezing with DeepFreeze

DeepFreeze technology is a part of Whirlpool’s famous 6th Sense technology, controlling the cold air movement in the refrigerator. The modern double door refrigerators come with vents placed at the back of the refrigerator which helps in creating a circular motion of cold air throughout the freezer. The main purpose is to ensure cooling retention even when the door is opened for usage. It also increases the pace of cold air generation and ensures cold air is fully circulated. This results in 40% faster bottle cooling and 50% faster ice making. Also, the cooling retention during power cut is improved 3 times than the ordinary refrigerators. Thus, DeepFreeze helps in retaining the taste and texture of the ice cream stored in the freezer.

Anti-Bacterial MicroBlock Technology with Freshonizer and Deodorizer

Most of the new Whirlpool refrigerators comes Microblock technology wherein an anti-bacterial filter is usually placed near the crisper shelves. They help in preventing the growth of harmful microbes and bacteria by up to 99.99%. There is also a freshonizer which reduces oxidation to prolong the freshness and deodorizer to keep the circulation of fresh air. New single door refrigerators from Whirlpool comes with patented Zeolite technology that helps in absorbing the ethylene gas released by vegetables and fruits to prevent excessive ripening.

Insulated Capillary and Chilling Gel for Cooling Retention During the Power Cuts

New series of direct cool refrigerators come with revolutionary insulated capillary technology. Ordinary refrigerators come with the capillary that provides refrigerant to the freezer which loses the cooling when exposing to the environment (upon door opening of the refrigerator) but the Whirlpool’s insulated capillary technology surrounds the capillary with the super cold gas. With this technology, the freezer achieves the cold temperature as low as -26oC. Insulated capillary technology helps to retain the freezer’s cooling even during the power cuts for up to 12 hours. Similarly, the double door refrigerators come with a chilling gel which stores the cold air and only releases it during the power cuts to ensure food remains cold and fresh for several hours.

IntelliSense Inverter Compressor to Conserve Energy

Compressors in the lower-end/primitive refrigerators come with single speed motor. They are either “on” or “off” based on the temperature in the refrigerator. Such compressors are designed to work incessantly at the peak load conditions (for high temperatures in summers), which means that they run at peak load even in winters when the cooling requirement is less. This is where reputed brands like Whirlpool proves its mettle. Whirlpool’s IntelliSense inverter compressor comes with 3 intelligent sensors that sense, adapt and control the cooling in the refrigerator according to the cooling requirement

To put it simply, working of this compressor with inverter technology is similar to that of a car accelerator. When the speed required is more, the acceleration is more, and when it is less, and then the acceleration is less. For the faster cooling, this inverter compressor adapts its cooling to the load, maintaining a more stable temperature inside the cabinet with minimal temperature variation. This leads to a considerable decrease in the amount of energy consumed. Due to soft start nature and maintenance of low speed at steady state, users can see a considerable reduction in noise and vibration levels.

Stabilizer-free Operation to Reduce Dependence on Dedicated Stabilizer

Most of the modern Whirlpool refrigerators are well-designed to work even without the stabilizer. These refrigerators can work steadily without the risk of getting damaged due to voltage fluctuation. Also, if the voltage fluctuation exceeds the preset permissible limits, the power supply is automatically switched off, so it does not cause any harm to the refrigerator.

Vitamagic series of Whirlpool refrigerators can resume its operation from a voltage as low as 80V and can stably operate without stabilizer even in high fluctuation, voltage ranging from 80V up to 270V. Similarly, Imfresh series of refrigerators can withstand voltage as high as 300V, for their stabilizer-free operation range being 130V to 300V.

Pros and Cons of Whirlpool Refrigerators

Whirlpool is a pretty reliable brand; but then it too has its pros and cons. When pitted against the popular refrigerator brands LG and Samsung, Whirlpool is arguably the quietest one around. Noise levels of its premium multi-door refrigerators is tantamount to that of a library, which signifies how quite they are. Also thanks to its eons of experience and efficient engineering, Whirlpool fridges can considerably reduce electricity bills using IntelliSense inverter and insulated capillary technology. Moreover, certain models also come with a Vacation Mode button that can help in reducing the energy consumption if the door is not going to be opened regularly. Interiors of most of the modern Whirlpool refrigerator comes with clear glass shelves, neat plastic drawers, and clean crispers. Crispers are noted to do an excellent job in regulating the moisture levels. Another good thing is that Whirlpool’s refrigerators are capable of keeping vegetables and fruits fresh for up to 12 days, thanks to its SealFresh technology.

The downsides of Whirlpool refrigerators are few and manageable. Smart features like controlling the refrigerator through an app is missing even with premium multi-door refrigerators. The shelves quality of Whirlpool is not as strong as you would get in Samsung or LG. The heightened location of the dispenser in French door refrigerator could pose a challenge for short users.

Conclusion

Whirlpool is one of the old and trusted brand when it comes home appliances. Whirlpool fridges are energy efficient, astonishingly silent and deliver a decent cooling performance. With the scientifically designed vents, the AirFlow system delivers uniform cooling throughout the refrigerator. DeepFreeze technology ensures that this cooling takes place faster. With TwinSeal crispers users can easily store and segregate vegetables and fruits and the SealFresh technology will make sure that stored item remains fresh for longer. Insulated capillary and chilling gel provide contingency cooling in case of power outages. The best part being IntelliSense inverter compressor which by using the information provided by 3 sensors, smartly adapts itself to ensure optimal utilization of energy, leading to considerable savings in the electricity bill. Whirlpool refrigerators are noted to have consistent compressor cycle and freedom of odd spikes or dips in temperature. With an impeccable experience of 100+ years, you can surely opt for Whirlpool if you want an energy efficient refrigerator with best of features, multiple/dedicated crispers, all in a tight budget.

Some handpicked Whirlpool Refrigerator models:

Best Single Door Model - Whirlpool 230 VITAMAGIC PRO ROY 4S

This BEE 4 star rated 215lt single door model from Whirlpool is a combination of good looks and efficiency. It has Vitamagic Technology with digital inverter compressor that makes it highly energy efficient (annual electricity consumption of 171 units) and it also keeps veggies fresh for long (up to 12 days). Although this is a single door model, it has an auto defrost technology which does not let ice layer to become too thick. The door has an interactive user interface which helps adjust the temperature inside the refrigerator. Technologies like Zeolite, Activated Carbon, Microblock and Moisture Control keep the vegitables fresh for long. This refrigerator also has a large operating voltage range making it stabilizer free. It also has a 12 hours cooling retention technology. On the whole it is a great Single Door model and probably one of the best available in market.

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Best Mid Sized Double Door Model - Whirlpool NEO DF305 ROY PLUS 4S

This BEE 4 star rated 292 lts model from Whirlpool is a highly energy efficient model (annual electricity consumption of 185 units). It uses several technologies like Fresh Flow Air Tower, Freshflow Activevents, Anti Bacterial filters, deodarant, Vegitable & Fruit Crisper, etc to keep food fresh for a longer duration. It also has very well arranged space to keep the food in it. It has Chilling Gel that stores cooling when the power is there and releases it it keep food fresh even during power cuts. This fridge also has a stabilizer free operation (voltage range of 130-300 V). On the whole a great model.

Best Big Frost Free Model - Whirlpool IF 515 3S

This BEE 3 star rated 500 lts model from Whirlpool is a great big sized model. The compressor used in this is Intellisense Inverter Technology compressor by whirlpool which employs sensor along with inverter technology to give an energy efficient execution (annual electricity consumption of 285 units). This model boasts of 6th Sense IntelliFresh Technology that helps keeping veggies fresh for 12 days and it also has Dairy Fresh technology to keep dairy fresh for 7 days. The shelves in this model are adaptable and can be shifted to manage space inside the fridge. It has a Feathertouch UI to easily manage and change the temperature and other settings inside the fridge. This model also connects to a home or Solar inverter quite easily.

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